When people think of Black Friday shopping, they usually think of
things like TVs, clothes and small appliances. Now you can add cars,
trucks and SUVs.
November 26th is Black Friday, the day after
Thanksgiving, and is the best day to buy a car, according to car pricing
researchers at www.truecar.com.
Looking at day-by-day car
pricing for the past several years, their data revealed that discounts
on Black Friday are the biggest of the year.
"Dealership's
discounts and manufacturers' rebates and special offers result in the
greatest markdowns of the year on Black Friday," said Mr. Toprak, of
Truecar.com.
Average new car discounts on November 26th is
projected to be 7.5%. The average discount the days before and after are
expected to be around 6%.
Be sure to get in on the Black Friday Madness"Dealerships
typically spend a lot of money on advertising for that day," said
Toprak "but it's not usually a particularly big day for car shopping."
That's
probably the reason for the extra-large discounts, Toprak speculated.
Auto dealers that aren't getting the usual amount of business just keep
trying harder.
It's Crunch Time for DealersBlack
Friday happens to fall close to the end of the month this year when car
deals are typically sweeter as the month goes on because dealerships
must meet their sales quotas in order to get additional incentives from
the manufacturers.
Besides the usual monthly deadlines, dealers
are also under pressure to clear out 2010 cars and trucks before the end
of the calendar year. Those cars will be harder to sell after December
31st, when they become "last year's" models!
Courtesy Chevrolet's Black Friday starts at 5 AM, Friday, November 26th, 2010Click here to pre-register for the event.
